For construction & heavy-equipment dealers

Every lot has buyers who couldn’t get financed.
Ours get a real second look.

Put a financing option on your listings and quotes — your name on the page, zero cost to the dealership. Your buyer shows up approved, the seller gets paid directly, and the unit moves.

Become a Partner Dealer

One conversation to set up. For a small number of dealers, we go significantly further on the growth side — that conversation happens with our founder. Nothing to install, nothing to pay.

How it works

The buyer you lost last month didn’t stop wanting the machine.

Captive finance says no for a hundred reasons that have nothing to do with whether the deal can be done. We work a wider shelf — app-only to $400K on qualifying equipment, and programs for the files a single lender turns away.

1

Send the buyer, keep the sale

A link on your listing, a QR on your quote, or a thirty-second handoff by phone. The application takes the buyer about a minute — soft check only, no impact to their credit.

2

We work the file

The deal goes to the lenders built for it, not sprayed everywhere. Your rep gets status texts as it moves — no chasing, no wondering.

3

You get paid, they get the machine

Funds go to the dealership directly. Your buyer builds real payment history on the machine — and comes back for machine number two.

Why this matters
8 of 10 equipment buyers need financing. A listing without it is invisible to them.
84%of machinery acquisition volume is financed
85%construction buyers — the most financing-reliant of any industry
8 in 10businesses finance their equipment

Sources: Equipment Leasing & Finance Foundation, Horizon Report; ELFA construction industry fact sheet.

Four ways to plug in

Start with one. Add the rest when it earns it.

Financing on listings

“Financing available” that actually means it.

A co-branded application page linked from your listings and quotes. Buyers check their options in sixty seconds without leaving your inventory.

Second look

Declined buyers, recovered sales.

When your primary lender passes, send the file to us before the buyer walks. Different shelf, different answer — and the sale stays yours.

Approved buyers

We bring buyers who are already approved.

Buyers come to us hunting for machines. When our lenders approve one hunting for what you carry, your lot is the first call — an approved buyer closes like a cash buyer.

Machines marketed

We put your machines in front of buyers.

Your top units, listed with a monthly payment on them, pushed through our channels and put in front of buyers who are already talking to us about the money. A payment number moves a machine that a sticker price can’t.

Beyond the financing

The buyer who’s about to need a machine — before he starts calling around.

Equipment finance contracts leave a public record. We read them.

An operator four or five years into a machine isn’t shopping today. But he’s close, he already knows what a payment feels like, and when he does start looking, he’s the easiest sale on your lot.

When we reach one, the dealers we finance for are the lots he hears about — by radius, and by the class of iron you actually carry. Not a purchased list, not a blast. A name, a machine, and a reason to call.

The arrangement is the same one as everything else here: the financing runs through us.

We won’t promise you a number, and you should be careful with anyone who does. What we will tell you is exactly what we sent and what closed.

What we cover

If it earns its keep, we finance it.

New and used, dealer and auction. Financing from $10K to $500K, terms up to 72 months, app-only approvals to $400K on qualifying equipment.

A wide range of credit profiles considered — established operators and newer businesses both have programs.

  • Excavators, dozers, loaders, graders, cranes
  • Skid steers, mini excavators, telehandlers
  • Dump trucks & titled work vehicles
  • Agriculture — tractors, combines, sprayers
  • Forklifts & material handling
  • Medical & imaging equipment
Become a partner dealer

Six questions. We call you the same day.

Your customer is never contacted cold, never marketed to, never shopped — that promise is in writing, and it’s the reason dealers keep sending us buyers.

DEALER PARTNERSHIP

Fastest way to reach us right now:

Call and a real person answers — or start a secure application in about 60 seconds. Online forms are coming back shortly.

📞 Call (815) 849-8700 Start an application

Your iron. Our financing. Two winners per deal.

One conversation to set up. Zero cost to find out what your declined buyers are actually worth.

Become a Partner Dealer