Soft check first, always.
Nobody’s credit takes a hit to find out their options. A hard inquiry happens only when a real deal is chosen — with your explicit go-ahead, never before.
Credion Finance gets business equipment financed: one application, one desk, worked by people who know what the machine is for — because the machine is the whole point.
Here’s what we kept seeing: a contractor with real jobs, real revenue, and a machine picked out walks into a bank — and gets read like a spreadsheet. Thin file, short history, next. The machine that would have earned him out of the thin file never gets bought.
So we built the desk we thought should exist. One that starts with the work — what does the machine earn, what does the job pay, what does this operator actually need — and then matches the file to lenders whose programs fit it, instead of forcing every file through one lender’s box. When one lender says no, that’s routing information, not a verdict.
And because the money is only half the problem, we work the machine side too: sourcing the right unit, arranging an independent inspection, lining up delivery, and getting the seller paid directly. Buyers who come to us before they shop walk onto the lot approved — and negotiate like cash buyers.
The long game is the part we’re proudest of: we measure ourselves in operators who started with us after a bank said no — and ended up with a yard full of machines that pay for themselves.
Nobody’s credit takes a hit to find out their options. A hard inquiry happens only when a real deal is chosen — with your explicit go-ahead, never before.
Your file goes to the lenders built for it — not blasted to twenty desks to see what sticks. Your information is shared only with lenders being considered for your deal.
If a deal shouldn’t be done, we say so. If a file needs six months of seasoning before it’s worth applying, we say that too — and we tell you exactly what to do with the six months.
No mystery, no shell game. Credion Finance is the operating name of Global Financial Management Group LLC, a member of the National Equipment Finance Association. Deals are funded through our network of national and bank-owned lending partners — we structure the file, place it with the right lender, and we’re paid by our lending partners when a deal funds.
Questions about how any of it works? Call the desk. A human answers, and the human knows the file.
Our mission
Credion Finance is the financing desk for equipment sellers and their buyers. We put real financing behind dealers’ listings so sales stop dying at the price tag, and we get buyers approved before they shop — one application, real answers, and a machine that goes to work.
Member — National Equipment Finance Association
Joe Shwekey (Choueka)
Founder, Credion Finance
Credion started with something I couldn’t stop noticing. I was in business, watching the small-business finance space up close, and I kept seeing the same story. Good people working hard to get somewhere, and financing that quietly took them somewhere else. I watched it happen to people I care about. Money that looked like help, built in a way that couldn’t be.
Then one conversation changed everything. Someone I knew was carrying expensive money, and I pointed him somewhere different. Financing built around his equipment, with a payment the machine could actually cover. Watching what the right placement did for that business flipped a switch in me. Most people aren’t in a bad situation. They’re in the wrong one. And somebody has to care enough to put them in the right place.
That became the passion, and the passion became the company. We spent over two years building and tuning the model. Our own outreach engine. Our own marketing. The ability to read the public record of equipment loans across the country, so we know whose machine is coming due before they’ve even started shopping. Not one name at a time. Thousands at a time, every day.
And the work kept teaching us. Half the people who wanted financing didn’t have the machine yet. They had the jobs lined up. They just didn’t have the iron. That changed how we saw our own role. If we wanted to really be part of the deal, we had to do more for the buyer than quote a payment. We had to be there earlier, when the machine gets chosen. So that became the next mountain: mastering the machine side the way we’d mastered finding buyers.
And here’s where it clicked. You don’t climb that mountain from an office. You learn machines by standing next to the people who sell them for a living. Which happens to be exactly where the buyer shows up needing financing anyway. So that’s where we went. Getting the model right took time, and that’s exactly why it works now. Everything we built to find buyers works for our sellers too. A two-man yard, a full dealership with service bays, we do the same thing for both. A monthly payment on their machines so a working buyer can say yes today. Our buyers pointed at their iron. Their past customers back in the conversation when the next machine comes due. We never compete with a showroom, and we never touch a seller’s customers beyond the deal they sent us. We bring the money and the buyers. The sale stays theirs.
And we take the files most desks won’t. Newer businesses. Credit that took a hit. Owners the bank reads as a spreadsheet. Because a working business should get a real shot at the machine it makes its living with. Now, that doesn’t mean we have every answer in-house. It means somewhere out there is a lender built for exactly that file, and our job is to find them and hand them a file that’s ready. We don’t quit on a file with a working business behind it. We keep working it until it’s sitting on the right desk. That’s the job. Proper placement.
So if you’re a buyer, here’s my promise: we’ll fight to get you the machine you earn with, on a payment that makes sense for how you earn. If you sell equipment, we’ll put real financing behind your machines and real buyers in front of them. That’s not a slogan to us. That’s the whole company, and it’s what we get up and do every day.
We put financing behind the machine, and a buyer in front of it. Come see what that feels like.
— Joe Shwekey (Choueka), Founder
Sixty seconds, soft check, no impact to your credit — and a straight answer either way.
Check My Options